Healthy Employee, Mobile and Active
“Healthy Employee, Mobile and Active” (HEMA) is a 3-year program intended to tackle the high level of physical inactivity in Europe. HEMA is supported and co-funded by the European Commission in the field of Erasmus+ program and European Week of Sport. The workplace is identified is a key area to leverage these following figures.
• 210 million Europeans are physically inactive, which costs the EU28 €80 billion per year and roughly 80% of local decision-makers are unaware of the figures and the situation in general – PASS Project, 2017
• 13% of the physical active European citizens do it at work – Eurobarometer, 2017
EU institutions highlight unacceptably high level of physical inactivity among EU citizens (60% of EU Citizens) for a long time as presented in several reports such as 2008 EU PA guidelines, 2013 HEPA recommendations, 2018 Eurobarometer, White Paper for Sport, Communication on Developing the European Dimension in Sport, 2016 High Level Group on Grassroots Sport Report, 2017 Tartu Call for Healthy Lifestyle, 2017 Physical Activity at the Workplace report, 2017-2020 EU Sport Work Plan
That’s why EU initiates Sport Work Plan for 2017-2020 in which HEMA project is defined, in line with two of the three priorities set by the EU Commission and the Member States in the EU: the economic dimension of sport (economic benefits of sport) and the link between sport and society (sport and health)
In the EU Physical guidelines also, recommendations are directly or indirectly related to the companies. It is stated that “the possibility to have a physical active lifestyle should be a matter of concern for employers and trade unions” and that “it would be valuable if work site plans or programmes were implemented for the workers to include physical activity in their daily or weekly routine”.
The creation of European Week of Sport, in which EFCS is one of the founding members of the Advisory Board, is also the sign of the growing relationship between sport and company. And that is also defined in different actions such as:
- 2013 Council recommendations promote HEPA across sectors and combine mobility and PA (Indicators 19 and 20)
- Working Document Physical activitiy strategy for the WHO European Region 2016 2025
- Workplace identified as key element to promote PA for all adults
- Member States should take action to promote human powered transport, to increase physical activity in daily life, including in the community and at the workplace, and to improve the promotion of physical activity through the health care system”.
- Member States should consider adopting appropriate measures to promote active commuting and the use of public transport to travel to work. The measures could include regulations, guidelines or financial incentives for companies with regard to cycle tracks, changing rooms, showers and adequate public transport options”.
The project aims at leveraging physical activity rates by combining sport, physical activity and mobility.
The concept of HEMA is to associate moments of practicing and grassroots sport to specific discussions and studies around ways of implementation of PA and mobility in EU workplaces.
One major aspect of HEMA legacy will concern the development and transfer of specific and adapted programs to EU workplaces to help them implementing concrete sport and mobility activities at work.
The innovation methodology of HEMA is to associate physical activity to mobility schemes within the company. Several activities will be implemented in order to leverage levels of PA and mobility at work:
- A state of play and diagnostic regarding the levels of PA and mobility at work in Europe
- A survey targeted to employers and employees to identify major levers and brakes
- A pilot test implemented during three months in three countries Belgium, France and Latvia
- A digital connected challenge for employees to measure their number of steps by walking, cycling or running
- A conference in Brussels to discuss how to combine PA and mobility schemes